Know Better to Gain More: Latest Personalized Marketing Trends

Adam Robinson, Manager, Digital PMO, Western Union

 

What to Look for When Purchasing A DXP?Adam Robinson, Manager, Digital PMO, Western Union

Combined with big data and machine learning, artificial intelligence marketing has revolutionized marketing by delivering a highly targeted, personalized customer experience that costs far less than conventional high-dollar campaigns.

Modern marketers are no strangers to the continuous streaming of new creative platforms and resources. In reality, these innovations are entering the market rapidly that the risk of marketers being overwhelmed and falling behind the latest trends. Marketers search for the best form of contact between themselves and the consumer. Techniques and patterns, such as personalized marketing campaigns have become the ultimate weapon for today's digital marketers to achieve this objective.

Top 3 B2C Personalized Marketing Trends

1. Marketing Automation Solutions

To maintain the level of personalized content that customers are searching for today, brands must obtain and evaluate a significant amount of customer information. The sheer amount of data required is daunting even for the most extensive marketing teams, always under pressure to do more with less. However, marketers have marketing automation to assist these efforts by gathering and combing the required data and either streamlining or completely removing the more tiring day-to-day activities. This facet frees up time for more business-imperative tasks that can increase leads, boost conversions, and eventually produce more revenue.

2. Artificial Intelligence Marketing

Artificial Intelligence Marketing (AIM) is one of the fastest-growing and most awaited digital marketing technologies in history. Combined with big data and machine learning, AIM has revolutionized marketing by delivering a highly targeted, personalized customer experience that costs far less than conventional high-dollar campaigns. All of the above data collected by brands can be segmented and evaluated beyond human capacities using AIM solutions. These findings allow marketers to conduct and execute highly customized and insightful campaigns. Every contact that a prospect or consumer has with a product or solution is used for future optimization.

3. Incentive Recommendations

As part of the AIM approach, marketers will make tailored reward suggestions to help offer one-to-one experiences to their consumers. AIM technology can analyze campaign launch lists and determine which consumer is most likely to respond to what level of incentive and then ensure that the most appropriate incentive is allocated to each person. In essence, instead of sending the same deal to a full list of current and potential customers, marketers should identify the desired reward set. The artificial intelligence will then collect the details for each customer and deliver a tailored reward suggestion on a case-by-case basis.

Check out: Top Digital Marketing Solution Companies

 

Weekly Brief

Top 10 Personalized Marketing Solution Companies - 2021
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