Michel Lacaille, Marketing Director and Collaborator
Consumers inadvertently want brands to hustle harder in addressing their desires for unique and personalized products. Brands can no longer effectively reap the benefits of categorizing customers in segments where they can target generic ads and product offerings. Nowhere is this more profound than with graphic, text, and image personalization on products. Nowadays, consumers want to pictorially personalize everything—from computers, running shoes, t-shirts pockets to shower stalls and even trucks cabs with images, poems, and other personal and graphic elements. This trend is driving brands to offer personalized goods to their consumers and positively impact profit margins while rewarding customers' loyalty. However, many firms are having a hard time achieving this goal due to the dearth of domain expertise, being underequipped, and/or having poorly organized resources. This is where Mediaclip steps in as the premier developer of a white-label software that offers robust AI style and Machine Learning powered personalization technologies. Mediaclip powers the conception and manufacturing of a wide range of personalized products and redefines the way products are traded in the constantly evolving photo industry market and others.
Headquartered in Montreal, Mediaclip empowers printers, retailers, and content owners to boost sales and retain customers by delivering a memorable customer experience. "Personalization is how you generate positive human response and bring forth pleasing memories. Product personalisation is a great marketing tactic because it never fails to capture customers' attention to a brand or a store by providing products exclusively made for them," says Michel Lacaille, Marketing Director and Collaborator, Mediaclip.
The company provides an open-architecture Mediaclip Product Designer™ environment for brands to personalize products. The HTML5 Designer solution can integrate into any existing eCommerce solution, allowing users to create personalized products on all devices instantly. Resourced with various powerful sets of tools, Mediaclip's solution features a simplistic user interface that delivers fast personalization. "We collaborated with several companies to use our technology and integrate stacks of images and graphics on various surfaces, from drapes, metal to just the pocket material put on shirts.
We collaborated with several companies to use our technology and integrate stacks of images and graphics
on various surfaces, from drapes, metal to just the pocket material put on shirts
The world is changing, and people are looking for personalization in so many different areas. We keep being inspired by the needs and challenges of our clients," says Lacaille.
To add to the proven functionalities of the Designer solution, Mediaclip has developed a scalable, multi-tenant, and SaaS-enabled online service the Mediaclip Hub™.It comes packed with crucial functionalities; including photo uploads and image hosting, project sharing, social media integrations, user accounts and projects, and so on. Mediaclip Hub allows businesses to offer a memorable and seamless shopping experience to their end-users while conserving their time and budget on other generating efforts. "We offer a highly customizable, intuitive environment to users. For example, on photo books, we automatically analyze images to page ratio, and how many images may be assembled on a page, and so on," adds Lacaille. "We've set up our software to be extremely flexible. We've plug-ins for well-known eCommerce sites like Shopify, Magento and have recently added Woo Commerce." The company also actively and effectively adapts to the changes in regulations happening in the market, including General Data Protection Regulation (GDRP) and Cyber security protocols. Furthermore, Mediaclip identifies the requirements of the retailers, manufacturers, and wholesalers and helps them align their marketing efforts. The company's team possesses expertise in analyzing and bringing all the digital integration elements required by customers to achieve their goals. For instance, Mediaclip reconfigured their systems in a reverse engineering fashion to enable a client to send out personalized product recommendations with their users' pictures on the products.
Taking pride in the level of services and adaptability it offers, Mediaclip is currently looking forward to doubling its growth. The company is also looking forward to integrating into various marketplaces, like those serviced by Etsy, an American e-commerce company focused on handmade or vintage items and craft supplies. "We provide an open technology, which empowers us into go beyond the print market. We're actively pursuing the photo trade because there are still several areas that need our expertise. Many domains like schools, sports, automobiles, and others are also focusing on growing their business through product personalization offerings, and they are looking for sound suppliers like us," concludes Lacaille.