Activecampaign : Customer Experience Automation For Better Customer Engagement

Top 10 Personalized Marketing Solution Companies - 2021

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and tactics and trends such as personalized marketing strategies have become the ultimate tool for today’s digital marketers to achieve this target.

For marketers, the challenge to remain contemporary can be even more difficult, as not only do they have to stay ahead of digital marketing industry trends, they must also work with ever-changing consumer needs and preferences. One of the biggest overarching themes in marketing today is the concept of personalization: using customer data collection and analysis to deliver truly one-to-one content to target audiences, thus engaging current and potential customers by communicating with them as individuals, not members of a segment or list.

Marketers are not just fighting competition in the traditional ways anymore. Today’s customer has multiple channels and devices where they are inundated with advertising hundreds of times every single day. By identifying and responding to the preferred channel and device for each contact, brands can cut through the noise. When it comes to highly personalized content, marketing experts need to implement data-driven plans. It is the only way to know where customers are, what content they will engage with, and on what device or platform. Data-driven marketing means leveraging data-backed insights and metrics to maximize success and form predictions about future behaviours. It is one of the most efficient ways to ensure a brand’s marketing is at the level of personalization required today.

The demand for personalization at each point in the customer journey is higher than ever before. Ensuring your marketing strategy is tailored to each customer will make them feel more engaged and loyal to your brand, and that loyalty can be a brand’s greatest current and future asset.

We present to you, “Top 10 Personalized Marketing Solution Providers - 2021.”

Top Personalized Marketing Solution Companies

ActiveCampaign is a SaaS solution focused on offering users an easy-to-use platform where businesses can design personalized and optimized experiences for their customers. The platform develops personalized email campaigns and newsletters depending upon the customer attributes and engagement patterns. The company aims to help every business—from SMBs to enterprises—to create a great customer experience across their entire customer lifecycle by providing access to automation support

www.activecampaign.com

A full-service media agency exclusively devoted to strategic healthcare marketing that helps brands unlatch new streams of revenue with a personalized marketing approach

cmimediagroup.com

Limelight provides a software system to create engaging online and offline digital experiences and seamlessly integrate data customers’ existing CRM and marketing stack. The Limelight platform captures, tracks, and analyzes experiential marketing data and also provides comprehensive details on the ROIfor the marketing activities. The platform can seamlessly integrate into the clients’ CRM (customer relationship management) systems and facilitate a steady flow of data to their databases. It features multiple digital builders and other onsite digital touchpoints that can be configured to handle data from thousands of events, all the while ensuring personalized messages to the consumer

www.limelightplatform.com

MoEngage is an insights-led customer engagement platform, built for the customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com

www.moengage.com

Vesta’s engagement and loyalty software helps companies build and manage digital brand-owned communities, delivering predictive insights, transforming customers into lasting brand advocates, and driving long-term loyalty. The company’s intuitive SaaS platform captures zero-party consumer data to deliver personalized experiences at scale, transforming consumers into brand advocates and delivering lasting loyalty. The proprietary software powers Vesta’s three marketing solutions: Vesta Communities, Vesta Peer Influencers, and Vesta Insights. Vesta empowers marketers to collect the full “depth and breadth” of actionable data and feedback from consumers and discover insights to make business decisions fast.. Based on responses to customer surveys and feedback, the platform’s progressive profiles allow marketers to segment community members to deliver highly personalized communication and experiences. Vesta’s ability to capture valuable first- and zero-party data and to drive product innovation and deliver competitive intel through surveys, provides a critical competitive edge to its clients

www.vesta-go.com

Acoustic

Acoustic

Acoustic is designed to solve the problems marketers face. The firm’s integrated platform allows customers to access all aspects of their marketing in one place, with a simple user interface that makes it easy to craft even the most complex and personalized user experiences. Their technology automates the repetitive tasks, letting clients focus on creating big ideas for their marketing that build personal connections with customers

Antuit.ai

Antuit.ai

Antuit.ai is the leader in AI-powered SaaS solutions for Forecasting and Merchandising. They have the industry’s first solution portfolio – powered by Artificial Intelligence and Machine Learning – that can help clients digitally transform their Forecasting, Assortment, Pricing, and Personalization programs. Through the right mix of domain expertise, data science, and technology, the firm helps make more impactful and profitable decisions

INBOX25

INBOX25

INBOX25 is a leading marketing automation platform provider. It combines B2B Prospecting, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one unstoppable growth platform. INBOX25 is a full-featured marketing automation software that helps marketers successfully generate leads in all stages of a customer buying journey

LS Direct Marketing

LS Direct Marketing

LS Direct has become the trusted one-stop partner for today’s omnichannel brands. From predictive analytics to the customer’s mailbox, they help deliver personalized, direct marketing messages at just the right time with actionable print solutions. The result is a program designed to drive customer conversion and achieve measurable ROI at every stage of the buying journey

Mumara

Mumara

Mumara is a multipronged suite of SaaS products for digital marketing automation and customer relationship management. The firm’s mission is providing email marketing industry with most advance application/ tools, to maximize results, with minimum manual effort. Companies and brands across the globe trusted Mumara to help them capitalize potential of existing clientele and find out new markets to expend their wings